As David Reviews says “This is one of three new commercials for Maltesers which won a competition launched by Channel 4 earlier in the year. The Paralympics broadcaster wanted to further its commitment to diversity by offering airtime to work which puts disability and diversity at the heart of a campaign.”
The commercial, one of three, is extremely “saucy” and as Bodyform did earlier in the year it has taken on a taboo subject (in their case menstruation; in this, disability) in a bold and confident manner.
In this spot by AMV for Bodyform decades of taboos are booted right into touch.
A splendid and brave production,. Well done all.
As Jason Stone says in his David Reviews piece on the spot it actually follows what is essentially the convention in the category by showing a bunch of women being active during their periods; the difference being that this is real, gritty and shows the red stuff.
Of course Bodyform has previous in this category with this hilarious spoof…
After years of skydiving and rollerblading Bodyform are forced to admit what “the Curse” is really like.
It’s a response to a facebook post that soon went viral.
Here’s what it said…
“Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger”
I suspect this response will go more viral.