Two great new campaigns. Two very different tones of voice.

The first is the second instalment of the “Like a girl” campaign by Almost that is making an impact Stateside.

(If you missed its predecessor you can view it here)

The second is an hilarious UK take on baby wipes.

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Another good awards night.

More 'gongs' collected.

More ‘gongs’ collected.

One of the things I am often commissioned to do is to help my clients write marketing awards entries –  particularly effectiveness awards.

I believe there is a skill and a knack in doing these well, because you have to really engage judges with a good story and of course compelling results.  Often the results are really obvious but sometimes you need to take an ‘angle’ that my clients may not have spotted that will help their paper stand out.

Last week I landed my 51st Award for 27 different clients over the years, some for my own work but increasingly for other people’s work.

Specifically at The Marketing Star Awards, Scotland my papers picked up or contributed to;

  • Three Chairman’s awards
  • One Gold Award
  • Three Silver Awards
  • Two Bronze Awards
  • And three nominations

So, next time you want to enter something and you either can’t be bothered or don’t have the time, give me a shout.  Just to give you a flavour here’s the general highlights.  (NB this doesn’t include creative awards)

  • Scottish Marketing Awards (includes a Grand Prix)
  • IPA Effectiveness Awards (includes 3 Grand Prix’)
  • CIPR Awards
  • Marketing Excellence Awards (21 wins so far)
  • Scottish Recruitment Awards
  • Herald Digital Awards
  • DADI Awards
  • Purple Apple Awards (retail)
  • Scottish Legal Awards
  • Go Awards (procurement)
  • DBA Awards

At the risk of taking food out of my childrens mouths…

I would like to recommend a seminar being driven by my dear friend, ex-colleague, co-founder with me and Adrian Jeffery of 1576 Advertising Limited and competitor, David Reid, of Because Brands Matter.

It’s co-hosted with Shepherd and Wedderburn and looks into the branding of food and the legal protection of your IP rights.

It’s being held in Edinburgh on 17 April and you can register online at www.shepwedd.co.uk/events

Food for thought_ the key ingredients for creating and exploiting your brand

I am – Orange

Orange has broken a new ad campaign without the famous ‘The future’s bright, the future’s orange’ line. Hence the new idea based around the concept of collectivism and summed up in the line. I am.

The debate within the ad industry has been rather parochial as this very interesting film on Brand Republic TV demonstrates.

And this is a rather nice spoof.