Worthy of mention

It’s been a while since I’ve posted here.  Largely because not much has made me sit up and take notice.  But this ad did when I saw it last night.  It’s by the Leith Agency and it’s a very fine piece of work indeed.

Featuring one of Scotland’s best actors, Elaine C Smith, it talks about breast cancer in a way that’s very real from an actor that’s very real.  The result?  A piece of communication that will make women waken up to the real issue and get themselves checked out.

Hats off to Clear Cast as well for clearing this.

No doubt some folks will take offense but they need to get a life.  (It’s described as a “shocking” TV ad on the BBC’s website but what’s “shocking” about it?)

I’ll tell you what’s shocking.  1 in 9 Scots women get breast cancer.  That’s what.