I realise my posting, for now, is a time squeezed challenge so I hope I can, on the whole, only present quality.
What I’d like to share with you for now was the event I staged with Trevor Beattie (Sir Trevor in my post event opinion. He did it and donated his fee to Operation Overlord.)
He talked about how to do great advertising without spending lots of money on it.
Of course he was able to show umpteen examples of this. But the best pure idea he demonstrated was this.
As it coincidentally happens I agree, one of the great pop videos of all time. And I agreewith a minor point he made. She could have shed the boots.
As he said on the night. Be proud to be cheap (but only if you do it well.)
I went along to this on Thursday night and it was a great event. Particularly because Alfredo Marcantonio showed us a reel of commercials that were all low budget, but brilliant. To demonstrate that in a recession when budgets are tight we don’t have to compromise on the quality of the idea. He used a few of Adrian Jefferty’s old ads for The List and Radio Scotland to illustrate the point but I wish he’d also used an old 1576 classic series for The Scottish Claymores.
Here are a few of the ads he showed.
I’d never seen this VW Karmann Ghia ad before but it really is a classic.
He showed this too. Which made us all laugh.
And this cracker for Carling Black label.
He showed a different ad from this one for the x show. But this is a pretty good alternative…