User generated content?

What happens when you run provocative headlines.  This is the campaign for the launch of STV local in North Lanarkshire.

 
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New Irn Bru TV

When this goes on youtube I’ll let you know, but in between times you’ll have to use the link.  Me?  I instantly liked it, especially with its nod back to the old US Coke spoofs.  The McHigh School Musical pastiche got me and my teenage kids’ votes.  (I hope Mark Davies did it.)

Actually, the more I watch it the more I like it.  It’s captured the essence of Scottishness, and let’s face it Scottishness is Irn Bruness, brilliantly.  And it brings gingerness to the fore.  Irn Bru IS ginger and in Weegieland they call carbonated soft drinks Ginger – AND we’re a ginger nation.

Is this a move towards a ginger strategy.  If so this eexecution is a bloody good start and the first step towards a full blooded celebration of gingerness –  and we love gingerness.

PS My wife’s Ginger. (Sorry, strawberry blonde.)

OK it’s a bit after the event…

…but I never saw this at the time. I found it while researching my Napier project and it’s wonderful. Basically it’s a brilliant Apple Mac ad hijacked by Obama. Perfect targeting for a certain demograph and what a great way to sell yourself. Not sure if it’s a viral or a real ad, but judging from the lack of an “I’m Barack Obama and I approved this message” ending I suspect that sadly it is the former.

Whatever, it’s great.

Back in the day

In the 1980’s Tennent’s Gold Bier was a client of mine and I had the dubious pleasure of presenting this script, alongside Gerry Farrell, at an office in London’s Regent Street. We thought we might get fired but unbelievably the client went for it. Now that was a result. And the sign of a great client, willing to take risks.

You know you’ve made it when your ad makes Carrot’s Commercial Breakdown…

If

Breaking news.

Based on Rudyard Kipling’s iconic poem the new Irn Bru commercial has landed.  Set in various locations across Scotland and somewhere abroad it features some lovely vignettes.  Some work brilliantly, like the Loony Dooking pensioners (at 33 seconds) which struck a real chord with me, also the kissing Celtic and Rangers fans, the despondent Scotland fan with his wee lassie and the way folk choose the wrong descriptor for their meal times are all great.

Others are a less succesful and I’d question Martin Compston’s voiceover.

I feel the whole campaign suffers from being shackled by a weak strapline.  Phenomenal does nothing for me.  It’s unphenomenal frankly.

Overall it’s a nice , rather touching return to form.

But judge for yourselves.

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Scotland’s best advertising ever?

I’m making a presentation to the Edinburgh Chamber of Commerce on Wednesday and in it I have to demonstrate how good we are at advertising in Scotland.

So this is what I could find on Youtube that at least makes the cut. Some of it is very very fine indeed.

The best Tennent’s ad ever?

The best Irn Bru ad ever?

A rather nice VisitScotland ad that I was involved with at 1576.

and another…

Kwik Fit

S1

HEBS

Oh dear, oh dear oh dear. oh deary, deary me

I’ve seen (and heard on the radio) this ad far too often.

In the trade we call it “A pile of shit that’s beautifully lit.”

I know that selling cars must be hard.

Hard to differentiate and hard to be as good as Honda. Oh how the Ford boys must hate the Honda jibes.

But this is toecurlingly, truly awful.  Actually, no, it’s worse, much worse than that…

It’s just. You know. Embarrasing.

Sorry to inflict it on you again.

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