(Photo Credit: My own)
It’s a quote by a guy called Zen Shin. (They’re all Chinese warriors and philosophers that come up with the best ones are they not?).
Anyway, I spotted it within a talk by Lucky Cloud Skincare at Creative Edinburgh‘s Talking Heads event last night.
What resonated with me is the vanity that pervades my industry and the comparisons we all make with one another for no real gain.
The simple fact is that great work will always stand out by being, great work.
This is my philosophy on how to achieve that;
- Strong strategy/briefing (follow the ‘Garbage in, garbage out ‘principle as a starting point to keep you straight on that one)
- Focussed messaging (Meies Van der Rohe nailed that one – less is more)
- Thoughtfully targeted and placed in the right context
- Work with (and hire) real creative talent and don’t be in awe (they are as nervous, inside, about any new brief as you are)
- Enthuse them
- Immerse yourself in the product/service
- If it IS great and your client doesn’t bite; sell, and sell hard. Do not give up. Do not compromise. If all fails put it in a drawer for selling later to someone else who has vision
Well, Theresa May has one priority right.
“Monday’s announcement by Prime Minister Theresa May that the creative industries would be one of five named sectors in the new industrial strategy was a major step forward for a sector which has never been formally recognised in a national industrial strategy before. Only six years ago at the start of the coalition government, the creative industries were not formally acknowledged when it announced nine sectors of industrial engagement.” (Source: Creative Industries Federation)
- The government has launched a Green Paper/consultation giving a blueprint for a national industrial strategy.
- Five sectors, including the creative industries, were named in the consultation as having ‘sector deals’.
- Exactly how government support for chosen sectors will be offered is dependent on the result of the consultation process, although the key mechanisms for support are given in the 10 pillars explored below.
- In order to attain its three goals, the government has identified 10 pillars that each sector deal should focus on. These are:
- investment in science, research and innovation
- developing skills
- upgrading infrastructure
- supporting businesses to start and grow
- improving procurement
- encouraging trade and inward investment
- delivering affordable energy and clean growth
- cultivating world-leading sectors
- driving growth across the whole country
- creating the right institutions to bring together sectors and places. (Like Creative Edinburgh)
As the CIF states in its recent circular, not only is this a growing sector (as we have known for several years) but jobs cannot be automated. Although I’m sure there are plenty of people trying to find a way.
Here’s a couple of efforts to prove my point.
In Scotland we have been blessed to have a long term appointment in Culture, Tourism and External Affairs in the shape of the enthusiastic and understanding Fiona Hyslop so maybe things are looking up for the sector.
The point is the sector includes not just corporate businesses like design, advertising, film and architecture but also hundreds of thousands of start ups, SMEs and increasingly overlaps with the rapidly growing tech sector.
My role as Chair of Creative Edinburgh is to support our Director Janine Matheson and her team, alongside our enthusiastic board in realising the ambitions of this ‘new deal’ by creating a thriving and increasingly vocal network of exactly those businesses in Edinburgh that can benefit from the strategy.
We are deeply grateful to our funders and sponsors who have made this possible so far, and this initiative can be a positive step forward for a city that can benefit more than most from both Holyrood and Westminster recognition and support.
My long term client and friend, Iain Hawk, of 60 Watt, has been crafting his new website for some time now and finally it has been revealed.
It’s certainly minimal and in a lovely, simple way.
The four case studies are amongst the finest written you will ever stumble upon.
(Pete Mill’s pen on fire.)
Do enjoy them please.
If the TV series Mad Men positions the ad industry as one of the great bastions of style in the 50’s and 60’s, what on earth happened in the 80’s?
This is what happened in the 80’s.
One of Scotland’s leading creative directors turned up for a Bass Ale shoot in the Crown Bar, Belfast, looking like…
Actually, words fail me.
Certainly some sort of Kajagoogoo reject.
I mean, where to start?
The shorts probably.
The T shirt?
The come to bed expression?
And I then went on to form a business with this Gok Wan nightmare.
Caption competition. There may be a bottle of fizz in it for the person who posts the best comment to this picture.
We all know this type in my line of business…