Becoming Beckham. Another Adam &Eve Campaign Gold winner for H&M.

This is actually hilarious in parts.  Great demonstration of David Beckham joining his wife in the world of fashion and effortlessly showcasing H&Ms Beckham range with great wit and humour.

Kevin Hart becomes Beckham.

Spooky.

Agency: Adam & Eve/DDB
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett, Richard Brim
Creative directors: Feargal Ballance, Patrick McClelland
Director: Fredrik Bond
Production company: Sonny London
Production company producer: Alicia Richards