This is actually work in progress because there’s more to come.
It was a significant strategic project in which one of the outcomes was a new website that I briefed and was created by long term collaborators Front Page in Glasgow.
It’s a full redesign with a much more welcoming tone and has doubled the site’s effectiveness over the last six months.
Love your business. Love your people.
That was the theme for the site and it has captured the imagination both internally and externally. And has helped to move the IIP (Scotland) quite dry personality and positioning as predominantly an accreditation body into much richer territory where users can gain real business insight and high value consultancy.
It’s pretty much the same content but I’ve applied a new, more open, theme (called Hemingway Rewritten) and added better navigation. Here’s a couple of pointers.
Firstly you can access content by category a little easier by clicking on the sidebar
Next, I’ve reconfigured my Blogroll and made it more prominent. This means you can directly access some of my other blogs should you so wish. The red dots are my own.
I’ve also raised the sign up button to the top should you want updates emailed to you.
Otherwise, it’s the same old opinionated ranting.
“Only a Digital Britain can unlock the imagination and creativity that will secure for us
and our children the highly skilled jobs of the future. Only a Digital Britain will secure the
wonders of an information revolution that could transform every part of our lives. Only a
Digital Britain will enable us to demonstrate the vision and dynamism that we have to
shape the future.”
Rt Hon. Gordon Brown MP, Prime Minister
OK. Let’s see some action then.