Based on Rudyard Kipling’s iconic poem the new Irn Bru commercial has landed. Set in various locations across Scotland and somewhere abroad it features some lovely vignettes. Some work brilliantly, like the Loony Dooking pensioners (at 33 seconds) which struck a real chord with me, also the kissing Celtic and Rangers fans, the despondent Scotland fan with his wee lassie and the way folk choose the wrong descriptor for their meal times are all great.
Others are a less succesful and I’d question Martin Compston’s voiceover.
I feel the whole campaign suffers from being shackled by a weak strapline. Phenomenal does nothing for me. It’s unphenomenal frankly.
Overall it’s a nice , rather touching return to form.
But judge for yourselves.