John Lewis has moved rapidly (just like M &S) from the ranks of advertising naysayers into amongst the greatest proponents of the craft.
This new Chrisrtmas outing is no exception with a sucker punch to die for.
use of The Smiths song, reinterpreted by Slow Moving Millie works to great effect and although carrying a few cliches and some slightly naff acting by the wee lad it is, nevertheless, a little bundle of Christmas joy.
Bless