This one is slightly formulaic.
Cute kid? Check.
Moving song? Yup, Guy Garvey covering the Beatles.
Ethnic diversity? Oh yes.
Affordable gifting? Very.
Online potential? Yup. Sally Phillips reading the story.
Merchandisable? Indeed, money going to Barnardos.
Social Conscience? See above.
Experiential potential. Yes. Farting and snoring Oxford Street window.
Is it any good though? Of course it is, it was created by Adam and Eve and directed by Michel Goundry no less, it has a nice story and it looks lovely.
Will it make me cry? I didn’t but you might. It certainly has the potential.
Job done. Here it is.
Dougal Wilson is a very fine director indeed as he demonstrates with outstanding aplomb in this, his latest, John Lewis commercial for their insurance. (Well done to Adam and Eve too, obviously.)
Sit back, enjoy and watch it pick up every award going.
John Lewis has moved rapidly (just like M &S) from the ranks of advertising naysayers into amongst the greatest proponents of the craft.
This new Chrisrtmas outing is no exception with a sucker punch to die for.
use of The Smiths song, reinterpreted by Slow Moving Millie works to great effect and although carrying a few cliches and some slightly naff acting by the wee lad it is, nevertheless, a little bundle of Christmas joy.