John Lewis Christmas ad 2017

This one is slightly formulaic.

Cute kid?  Check.

Moving song?  Yup, Guy Garvey covering the Beatles.

Ethnic diversity?  Oh yes.

Affordable gifting?  Very.

Online potential?  Yup.  Sally Phillips reading the story.

Merchandisable?  Indeed, money going to Barnardos.

Social Conscience?  See above.

Experiential potential.  Yes.  Farting and snoring Oxford Street window.

Is it any good though?  Of course it is, it was created by Adam and Eve and directed by Michel Goundry no less, it has a nice story and it looks lovely.

Will it make me cry?  I didn’t but you might.  It certainly has the potential.

Job done.  Here it is.

 

 

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Commercial magic

John Lewis has moved rapidly (just like M &S) from the ranks of advertising naysayers into amongst the greatest proponents of the craft.

This new Chrisrtmas outing is no exception with a sucker punch to die for.

use of The Smiths song, reinterpreted by Slow Moving Millie works to great effect and although carrying a few cliches and some slightly naff acting by the wee lad it is, nevertheless, a little bundle of Christmas joy.

Bless