Beginning with the beautiful but subtle soundtrack (1982’s ‘Four Square’) reimagined by Scots director Dougal Wilson (ex Leith Agency) Channel Four have released four new idents that are crushingly brilliant.
I laughed out loud at the football execution and was genuinely moved by the immigrants spot.
Dougal Wilson has turned into a real nations favourite director with a string of great work but this is a tricky one.
The brief was to capture C4’s inclusive and diverse personality without becoming ‘right on’ politically correct or overly serious. Channel 4 is fun too, and cheeky (naughty they say).
So this is an outstanding achievement of branding. both aural and visual, and completely true to Martin Lambie Nairn’s original creation back in 1982. Yet almost completely different.
A class act. Bravo.
Oh man, I love this instagram by Rob and Joe, whom I don’t know; but they are summed up thus…
Rob and Joe are more than a team.
Rob and Joe are nothing if not a team.
Rob and Joe are not afraid of the dark.
Rob and Joe did not exist before April 2012.
Rob and Joe are a spiritual experience.
There will be no sequel to Rob and Joe.
Rob and Joe contain all religions.
Rob and Joe are brutal and tender.
Rob and Joe are learning to swim.
Rob and Joe have lovingly crafted this instagram of great beauty and much cleverness. I even worked at one of the agencies featured in it – The Leith Agency. (Shame 1576 never made it to the numbers blob)
A mega enjoy for all you advertising geeks like me out there. Thanks to John Appleton for sending it to me.
Over the last year I have been in the priveleged position of being able to attract great creative speakers to Scotland thanks to STV’s engagement with the advertising creative community and my role in facilitating it. My next speaker in April is Alvaro Sotomayor, Creative Director of Weiden and Kennedy, Amsterdam. But before that I have attracted a great (no legendary) bunch of speakers including Mark Waites (Mother), Trevor Beattie (BMB) and Sir John Hegarty (BBH). In addition Gerry Farrell was kind enough to speak for us in both Glasgow and Aberdeen about creating ideas. Most of these talks are now on STV’s website and here are the links.
I urge you to watch them.
Sir John Hegarty.
Got a nice cheeky note from an old friend and mentor, Roger Stanier, who now works at Lowe in Londinium this morning.
It made me laugh. The cheeky monkey.