There’s a lot of reasons to admire Mother. Here are four of them.
- The management team picture
2. Helping staff
Free breakfast and lunch are standard but it also offers a £1,000 bonus to people who successfully give up smoking
3. This – my ad of the year
4. And this. Laugh out loud funny with a strong communication and a great end line.
Over the last year I have been in the priveleged position of being able to attract great creative speakers to Scotland thanks to STV’s engagement with the advertising creative community and my role in facilitating it. My next speaker in April is Alvaro Sotomayor, Creative Director of Weiden and Kennedy, Amsterdam. But before that I have attracted a great (no legendary) bunch of speakers including Mark Waites (Mother), Trevor Beattie (BMB) and Sir John Hegarty (BBH). In addition Gerry Farrell was kind enough to speak for us in both Glasgow and Aberdeen about creating ideas. Most of these talks are now on STV’s website and here are the links.
I urge you to watch them.
Sir John Hegarty.
I was extraordinarily priveleged to host an event for STV last night in which we had Mark Waites, founder and creative director of Mother London, speak.
By 3 am, as the grappa had flowed ceaselessly at Rufus Wedderburn’s gaff, I was quite tired.
But Mark was wonderful and if you follow this link you’ll find a fantastic photographic capture of the event thanks to my dear freind, Mike Coulter. He likes a grappa or two, too.