I’m really happy with this new campaign we’ve been working on at 60 Watt. It appears as full pages in The Scotsman and it really taps into the current zeitgeist (a good German word for a war inspired ad). We call it the “austerity campaign”. Hope you like them. Let me know what you think.
Me and the boys at 60 Watt have been developing a new advertising campaign for themselves that will be running in full page format in The Scotsman and Scotland on Sunday.
It challenges the notion, full on, that advertising in a recession is a bad idea and instead encourages clients to be bold.
The first ad went out on Friday.
And this one runs soon.
If ever proof was needed that recessions do not necessarily dampen creativity take a look at this new spot for HSBC by JWT London. Now, the banking sector is not an area one might expect great creativity from at this moment in time. But this epic mini-movie with a soundtrack by the imperious Joanna Newsom takes some beating. In fact I voted it ahead of Hovis in this month’s Thinkbox poll.
It is truly wonderful. And nicely subversive.
And this is Newsom performing the song, in full, on Jools Holland. (Clam, Crab, Cockie Cowrie it’s called and can be found on The Milk Eyed Mender LP.)