A new venture.

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It’s been a few months in the planning but I can finally reveal that I have set up a venture with John and Nicki Denholm (of Denholm Associates) and Keith Thompson (A highly regarded and thoroughly likeable HR supremo who worked with both RBS and Virgin Money).

It’s an employer brand consultancy and essentially combines all of our skills in a unique package.  I drive the branding part of the equation (both internally and externally to an organisation), Keith leads on the people and HR consultancy and the Denholm team bring not just search and recruitment skills to the table but a database of over 5,000 candidates which gives us what John likes to call ‘a real time, always on 24/7 focus group of real market opinion’.

We’ve had a number of positive pre-emptive meetings and have just secured our first client but we’ve not even scraped the surface yet.

Now, we can’t claim to be spring chickens , as our team line up shot demonstrates (a crateful of zimmer frames are discretely positioned out of shot) but what we lack in youthful zeal we over deliver on sage consideration.  But we couldn’t offer the consultancy we do without a few laps under our belts.

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And anyway, we’re just the core team, we have a bunch of award winning creative people, tech wizards and media planners, both on and offline, waiting in the wings to spring into action as strategy moves into implementation.

You can read a little more about us and make contact if you see the need here.

But in between times I’ll leave you with a salutary reminder of what you might become if you don’t apply the fundamental principles of employer branding.  Or more precisely, apply them too enthusiastically.

 

 

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Awards night

Going to these awards tonight with 60 Watt.

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We’ve got seven nominations, so we are quite hopeful. From my own point of view I’m up for the Overall Effectiveness Award with a paper I wrote for 60 Watt’s client, Edinburgh Leisure.

This is the venue. Hope the mince and tatties don’t go over the side!

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