The latest masterpiece from the 60 Watt creative assembly line is this rather nice recruitment ad for a New Zealand beauty salon.
Not bad for a bunch of 40-something (and the rest) blokes.
With 60 Watt I’ve been developing a recruitment advertising campaign for The Scotsman Publications’ Telesales and Field sales people. It’s a big campaign with a whole load of executions, the first two of which are these.
They ran last week.
Going to these awards tonight with 60 Watt.
We’ve got seven nominations, so we are quite hopeful. From my own point of view I’m up for the Overall Effectiveness Award with a paper I wrote for 60 Watt’s client, Edinburgh Leisure.
This is the venue. Hope the mince and tatties don’t go over the side!