Speculative work in design and advertising and its absurdity.

I am grateful to Dean Happel for bringing this film to my attention.  It’s a rhetorical polemic on the absurdity of our industry.

The trouble is we have made our bed for many years and the vast majority of us now have no choice but to lie in it, or be absurdly ‘go to’, or persuasive to take the ‘take’ out of pitching.

Great work from Zulu Alpha Kilo in Toronto, Canada.