State Street Capital commissioned McCann Erickson, New York to create a campaign to celebrate their innovative Index fund which comprises gender-diverse companies that have a higher percentage of women among their senior leadership.
That in itself is a great idea.
But the idea was even greater. It’s not really advertising, it’s not really PR.
It’s a bronze statue of a fearless Girl staring down the world famous “Wall Street Bull” in Manhattan’s financial district.
It was intended to be in place for one week only to coincide with International Women’s Day on 8 March 2017 but remains in place after public demand. Indeed Mayor Bill di Blasio commissioned its residence as part of the city’s transportation art program [sic]. Many want it to become permanent.
Rather than me run through the PHENOMENAL stats on its success, watch this video.