What happens when you run provocative headlines. This is the campaign for the launch of STV local in North Lanarkshire.
Over the last year I have been in the priveleged position of being able to attract great creative speakers to Scotland thanks to STV’s engagement with the advertising creative community and my role in facilitating it. My next speaker in April is Alvaro Sotomayor, Creative Director of Weiden and Kennedy, Amsterdam. But before that I have attracted a great (no legendary) bunch of speakers including Mark Waites (Mother), Trevor Beattie (BMB) and Sir John Hegarty (BBH). In addition Gerry Farrell was kind enough to speak for us in both Glasgow and Aberdeen about creating ideas. Most of these talks are now on STV’s website and here are the links.
I urge you to watch them.
In my business development role at STV I have had the pleasure this year of putting on events with Trevor Beattie of BMB, Mark Waites of Mother and now Sir John Hegarty, founder and creative director of BBH and the nearest you can come to a living legend in our industry.
He was spellbinding and bewitching.
So, so relevant. And a perfect gentleman. Not for him a trawl through the old BBH ads (of which there are dozens of gems to showcase); no, he talked a lot about the digital world (and how it fits so well with TV which remains at the heart of any really succesful brand campaign) and the opportunities it held in the midst of a deep recession where the guard could easily change fundamentally.
He waxed lyrical about X factor and the renewed vigour of ITV (and STV) as a vibrant and exciting audience builder.
It reminded us that this is not a bad time to be in advertising and that we just need to remain in touch with the media landscape and prepared to harness new technologies not be afraid of them.
After all when Guttenberg reinvented bookmaking in the 15th century what was the first book he printed?
I was extraordinarily priveleged to host an event for STV last night in which we had Mark Waites, founder and creative director of Mother London, speak.
By 3 am, as the grappa had flowed ceaselessly at Rufus Wedderburn’s gaff, I was quite tired.
But Mark was wonderful and if you follow this link you’ll find a fantastic photographic capture of the event thanks to my dear freind, Mike Coulter. He likes a grappa or two, too.