Recent work.

Along with Art Director Doug Cook and Copywriter Martin Hartley (Sixtythree Creative) we created this campaign of 24 brand press press executions, 8 radio and one tactical subscription ad for Scotland’;s The Herald.

Targeted at existing readers the press ran in-paper and aimed to both complement their wise choice in reading their paper and encourage  deeper relationship with it by increasing purchasing frequency.  It dramatised a vast array of surprising facts about Scotland that we hoped readers might share with their peers.

(Photo research supported by Think Hard’s Head of Doing, Jeana Gorman.)

Herald 150x201mm (Mannequins).jpg

Herald 150x201mm (Loganair).jpg

Herald 150x201mm (Forth Bridge).jpg

(Photo credit: Doug Cook)

Herald-Brain.jpg

Screen Shot 2017-03-04 at 09.32.09.png

Screen Shot 2017-03-04 at 09.32.42.png