I have worked in advertising for 25 years

But I have never seen claptrap like this before.

It sucks.

It’s so confusing that I can’t decide if it’s offensive, extraordinarily egotistical, on-brand, off-brand, motivating, purely confessional.

It is beyond bad.

Yup. It sucks.

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crass

It’s incredible how Ryanair lack taste.  Everything.  Absolutely everything, about this ad is crap.