Thinkbox is the industry body that represents the commercial interests of the commercial TV channels in the UK. In this, their latest, commercial.
They use TV to demonstrate the power of TV.
How it magnifies the impact that brands can have.
Sweet. Well done guys.
In my business development role at STV I have had the pleasure this year of putting on events with Trevor Beattie of BMB, Mark Waites of Mother and now Sir John Hegarty, founder and creative director of BBH and the nearest you can come to a living legend in our industry.
He was spellbinding and bewitching.
So, so relevant. And a perfect gentleman. Not for him a trawl through the old BBH ads (of which there are dozens of gems to showcase); no, he talked a lot about the digital world (and how it fits so well with TV which remains at the heart of any really succesful brand campaign) and the opportunities it held in the midst of a deep recession where the guard could easily change fundamentally.
He waxed lyrical about X factor and the renewed vigour of ITV (and STV) as a vibrant and exciting audience builder.
It reminded us that this is not a bad time to be in advertising and that we just need to remain in touch with the media landscape and prepared to harness new technologies not be afraid of them.
After all when Guttenberg reinvented bookmaking in the 15th century what was the first book he printed?
When this goes on youtube I’ll let you know, but in between times you’ll have to use the link. Me? I instantly liked it, especially with its nod back to the old US Coke spoofs. The McHigh School Musical pastiche got me and my teenage kids’ votes. (I hope Mark Davies did it.)
Actually, the more I watch it the more I like it. It’s captured the essence of Scottishness, and let’s face it Scottishness is Irn Bruness, brilliantly. And it brings gingerness to the fore. Irn Bru IS ginger and in Weegieland they call carbonated soft drinks Ginger – AND we’re a ginger nation.
Is this a move towards a ginger strategy. If so this eexecution is a bloody good start and the first step towards a full blooded celebration of gingerness – and we love gingerness.
PS My wife’s Ginger. (Sorry, strawberry blonde.)
One of my all time favourite ads.
I went along to this on Thursday night and it was a great event. Particularly because Alfredo Marcantonio showed us a reel of commercials that were all low budget, but brilliant. To demonstrate that in a recession when budgets are tight we don’t have to compromise on the quality of the idea. He used a few of Adrian Jefferty’s old ads for The List and Radio Scotland to illustrate the point but I wish he’d also used an old 1576 classic series for The Scottish Claymores.
Here are a few of the ads he showed.
I’d never seen this VW Karmann Ghia ad before but it really is a classic.
He showed this too. Which made us all laugh.
And this cracker for Carling Black label.
He showed a different ad from this one for the x show. But this is a pretty good alternative…
How could I possibly support such a notion?
I’ll tell you how…
Put together a hugely compelling idea, a brilliantly to the point proposition, fabulous direction and a song to kill for.
And this is what you get. Advertising at its best.
the irony is that it’s anti advertising. But, you know what? That ultimately is why it is genius and will win lots of advertising awards.