I really like and admire this.
It’s the main outcome of an overall positioning research project and a revamp of the entire suite of Progressive’s marketing and presentation collateral.
We slightly tweaked (updated) the branding and designed, wrote, built, filmed, photographed and marketed the new site.
We feel it’s a clean crisp, professional representation of a clean, crisp, professional outfit that has punched well above its weight in Scotland for many years.
Here’s to as succesful a future for Sarah, Diane, Carole and the gang as the past has been.
This is actually work in progress because there’s more to come.
It was a significant strategic project in which one of the outcomes was a new website that I briefed and was created by long term collaborators Front Page in Glasgow.
It’s a full redesign with a much more welcoming tone and has doubled the site’s effectiveness over the last six months.
Love your business. Love your people.
That was the theme for the site and it has captured the imagination both internally and externally. And has helped to move the IIP (Scotland) quite dry personality and positioning as predominantly an accreditation body into much richer territory where users can gain real business insight and high value consultancy.