I really like and admire this.
It’s the main outcome of an overall positioning research project and a revamp of the entire suite of Progressive’s marketing and presentation collateral.
We slightly tweaked (updated) the branding and designed, wrote, built, filmed, photographed and marketed the new site.
We feel it’s a clean crisp, professional representation of a clean, crisp, professional outfit that has punched well above its weight in Scotland for many years.
Here’s to as succesful a future for Sarah, Diane, Carole and the gang as the past has been.
Nice ad; but the clever bit is that you can connect, via facebook, to your loved one and send them this movie as a Valentine’s day greeting. Leaving you free to get to the footie. Sweet.