This. Is London. Greatness from Nike. (Thanks to Wieden and Kennedy.)

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London gets its own Nike ad.

We regionistas should hate it ‘cos it’s Lundin, innit.

But nah; it’s just great. ┬áThe fastest three minutes in advertising you will see in a long time.

What I particularly love about it is that it twists the ULTIMATE regional yarn – the Four Yorkshireman sketch from the 1970’s by Monty Python – and makes it relevant to both London and 2018.

Every sport, every exercise, every trope explored with wit and excellent cultural mixing.

Everyone comes out of it well.

Except Peckham.

What’s wrong with Peckham?

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