The greatest marketing lecture you will ever see.

Simon Sinek is up there, but this is the business.

The most natural marketeer I ever came across.

Passion in abundance.

Creativity at its purest, at its most “why?”.

Get in there.

And, to boot, IMHO top 5 best ads ever made.

This is the best of the best. (Again IMHO.)

In case you haven’t seen the Simon Sinek, lecture here it is.

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Recent Work: Progressive Partnership.

Progressive-Mockup copy.jpgDoug Cook and I worked on this new website for Progressive Partnership.

It’s the main outcome of an overall positioning research project and a revamp of the entire suite of Progressive’s marketing and presentation collateral.

We slightly tweaked (updated) the branding and designed, wrote, built, filmed, photographed and marketed the new site.

We feel it’s a clean crisp, professional representation of a clean, crisp, professional outfit that has punched well above its weight in Scotland for many years.

Here’s to as succesful a future for Sarah, Diane, Carole and the gang as the past has been.

Recent Work: Investors In People Scotland

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This is actually work in progress because there’s more to come.

It was a significant strategic project in which one of the outcomes was a new website that I briefed and was created by long term collaborators Front Page in Glasgow.

It’s a full redesign with a much more welcoming tone and has doubled the site’s effectiveness over the last six months.

Love your business.  Love your people.

That was the theme for the site and it has captured the imagination both internally and externally.  And has helped to move the IIP (Scotland) quite dry personality and positioning as predominantly an accreditation body into much richer territory where users can gain real business insight and high value consultancy.

Creative Edinburgh is Five. Help us get to Fifty.

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Olaf Furness picking up his Creative Edinburgh Award from a chap in an ill fitting suit.

I’ve been in the Chair at Creative Edinburgh for four years in which time we have grown our membership from virtually zero to over 2,300.

It’s a uniquely aggregated network of everyone from jewellery-makers to promoters, to designers to accountants to film producers and pretty much everything in between.

If it has done one thing only it has exploded the myth that networking is boring, scary and a waste of time.

It has created hundreds of commissions, collaborations and friendships and it has created an energy that is rarely (I actually mean never but I don’t have empiric evidence to prove that…yet) experienced in the professional workplace.

We represent the Creative Industries on an economic development ticket. So we’re not an arts organisation, we’re a membership group that invests time and energy into mentoring, matchmaking, sharing knowledge and space and time and experience with our members; young and old.

I like to think of us as “Edinburgh’s Creative Oxygen.”

We don’t sneer at students. We welcome them. Not in a token way, we embrace them.

We don’t see our older members (like me) as past it. We see them as wise and connected.

And useful.

One, two and three person businesses, and freelancers, are manifold in our membership. That’s because Scotland is a nation of SME’s and self employed.

It’s what Scotland is and the sooner we recognise that and accept that the emerging economy is based precisely on that business model, the better.

But we also welcome and enjoy the experiences of our larger member organisations.

We even go out and train some of Scotland’s largest corporations.

But we rely on knowledge, passion and commitment to survive and thrive.

We’re at a crossroads in our development. We want to march on but we need help.

We need knowledge too.

That knowledge will come from an important member survey (that non-members can fill in too). You know me (you’re connected to me after all).

Please, take 15 minutes out to fill in this nicely designed questionnaire. (FYI, it’s been created in a great new tool that competes with Survey Monkey called Typeform and is rather good.)

Thank you my friend. It means a lot to me.

https://creativeedinburgh.typeform.com/to/XcSv9a

The Freddo Investment paradigm.

Today Cadbury owners Mondelez announced that the cost of a Freddo Bar is to rise by 20%.  The price hike is being blamed on the rise in the pound in the wake of Britain’s farcical Brexit decision.

A spokesperson for Mondelez said in defence of the move; “Increasing prices is always a last resort, but to ensure we can keep people’s favourite brands on shelf and look after the 4,500 people we employ in the UK, we are having to make some selective price increases across our range.”

But this is a fabrication of Trumplike proportions as research by Think Hard has unearthed this startling graph that shows Freddos have been bankrolling Mondelez for years.

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(Source: Vouchercloud)

This startling revelation, unearthed in July 2016, revealed that the cost of a Freddo had outstripped inflation by almost 200% making it a massively lucrative investment.  Indeed, in the period Jan 2000 to July 2016 the FTSE100 had risen by a mere 9% making a Freddo 17 times more effective as an investment than stocks like RBS, Lloyds Banking Group and Ratners.

So it’s even more shocking to see that this 150% rise in value is to be ramped up to a return of 200% when Mondelez and Cadbury get their greedy fingers on the chocolate Rana Temporaria. 

It’s clear that investment returns on the Freddo will be anything but temporaria.

Think Hard rating: BUY in large quantities immediately.

Becoming Beckham. Another Adam &Eve Campaign Gold winner for H&M.

This is actually hilarious in parts.  Great demonstration of David Beckham joining his wife in the world of fashion and effortlessly showcasing H&Ms Beckham range with great wit and humour.

Kevin Hart becomes Beckham.

Spooky.

Agency: Adam & Eve/DDB
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett, Richard Brim
Creative directors: Feargal Ballance, Patrick McClelland
Director: Fredrik Bond
Production company: Sonny London
Production company producer: Alicia Richards

DBA Awards nomination

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Delighted to say that the Glasgow Life (World Gymnastics Championships) paper I wrote for Front Page – well I wrote the original paper, that won a Gold and a Chairman’s Award at The Marketing Star Awards earlier this year and Paula Anderson used that as the basis of the DBA paper – has now been shortlisted at the DBA Awards (extremely prestigious and we won a gold three years ago for Royal Caribbean Cruises).

It’s definitely won an award.  Just don’t know what colour yet.

Update on 7 March 2017:  It won a Silver.