Think Hard


simple. fun. actually quite strong branding too.

Just a beer ad at the end of the day.  But a superior one.



It’s not just advertising etc…
January 21, 2010, 9:28 pm
Filed under: creativity | Tags: , , , ,

It’s in the music biz too…

This is the design version in case you haven’t seen it.



This is why Mother is one of the greatest ad agencies in the world.

Must watch.  Genius.



I used this clip in an important brainstorming today to illustrate the point that commoditisation is a terrible thing in a business
December 15, 2009, 11:39 pm
Filed under: brands, business, creativity

It worked.



John Hegarty – a proper legend

In my business development role at STV I have had the pleasure this year of putting on events with Trevor Beattie of BMB, Mark Waites of Mother and now Sir John Hegarty, founder and creative director of BBH and the nearest you can come to a living legend in our industry.

He was spellbinding and bewitching.

So, so relevant.  And a perfect gentleman.  Not for him a trawl through the old BBH ads (of which there are dozens of gems to showcase); no,  he talked a lot about the digital world (and how it fits so well with TV which remains at the heart of any really succesful brand campaign) and the opportunities it held in the midst of a deep recession where the guard could easily change fundamentally.

He waxed lyrical about X factor and the renewed vigour of ITV (and STV) as a vibrant and exciting audience builder.

It reminded us that this is not a bad time to be in advertising and that we just need to remain in touch with the media landscape and prepared to harness new technologies not be afraid of them.

After all when Guttenberg reinvented bookmaking in the 15th century what was the first book he printed?

The bible!



Nice one…



crass
December 5, 2009, 9:34 am
Filed under: advertising, creativity, design, marketing | Tags: ,

It’s incredible how Ryanair lack taste.  Everything.  Absolutely everything, about this ad is crap.



Quality way to deal with bad clients.
December 1, 2009, 2:01 pm
Filed under: advertising, business, creativity, design, marketing | Tags:

You’ll have to follow this link.



Foresight

Could you close the door behind you on the way out?

I worked on this ad with Pete and Iain at 60 Watt six months ago.  We felt sure it would have a role to play in the Scotsman.com campaign.  And sure enough.  It ran today.

 

 



The Drum Power 100. Are you ready to rumble?

I am nominated for the Drum Power 100 and if you’d like to vote for me feel free.  (But I think the link is fecked actually.)  And anyway no clients are on the list so who cares.

But this is where the real battle lies.  Two creative Goliaths are out to slay one another.

Gareth Howells (Newhaven) versus Don Smith (Realise – ex Union.  He has retired from advertising).

Because they are creatives they can raise the bar.

I love this.

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